Executive Overview
Ordi: Executive Overview for Advisors
An objective look at how Ordi addresses FOH labor costs and margin stagnation in hospitality businesses.
Book a chatProblem Statement
The Hospitality Squeeze
The Hidden Labor Tax
Managers and key FOH staff spend 10–15 hours a week handling phone calls, DMs, reservations, and basic inquiries. This is a high-cost, low-yield use of premium wages that disrupts peak service.
Margin Stagnation
Rising COGS are compressing margins. Businesses struggle to direct customer attention toward their highest-profit dishes because traditional text menus rely on the customer's imagination, leading them to order familiar, lower-margin staples.
The Platform
What is Ordi?
Ordi is the AI Operating System for hospitality businesses. It runs the customer-facing side of the venue — taking bookings, answering calls and messages, and handling questions automatically. It also turns a standard menu into a visual Reel Menu that helps guests choose and order the dishes venues want to highlight.
The Host Stand is Overwhelmed
Customers call, message, or email to book tables, place orders, ask menu questions, and share dietary requirements. Staff juggle those enquiries across different screens and devices while seating guests and managing the waitlist. Every request pulls them away from the floor and into repetitive admin.
The Agent Handles It
Ordi's AI Operating System manages those enquiries end to end. Customers can call, message, or email Ordi to make bookings, place orders, and share dietary requirements — all without staff input. Ordi processes each request directly into the venue's workflow, and staff see the details they need when the guest arrives. Managers cut admin hours, staff stay on the floor, and customers get instant responses at any time.
A Text-Heavy Menu
A customer sits down, unsure what to order. The menu is a wall of text. They default to the familiar burger — a safe, low-margin choice — because they can't picture the signature dish.
Est. 2014
The Copper Spoon
Modern Bistro & Wine Bar
Starters
- Soup of the Day$12
Seasonal vegetables, artisan bread
- Burrata & Heirloom Tomato$18
Basil oil, aged balsamic, toasted sourdough
- Crispy Calamari$16
Lemon aioli, pickled chili, rocket
Mains
- Pan-Roasted Chicken Supreme$28
Creamy mash, charred broccoli, thyme jus
- Grilled Atlantic Salmon$32
Quinoa salad, avocado, citrus dressing
- Wild Mushroom Risotto$26
Parmesan crisp, truffle oil, chives
- Braised Beef Short Rib$34
Celeriac purée, roasted carrots, red wine reduction
Desserts
- Dark Chocolate Fondant$14
Vanilla bean ice cream
- Lemon Tart$13
Italian meringue, raspberry coulis
Please inform your server of any allergies or dietary requirements.
A 12% service charge is added to parties of six or more.
@tacolibre
Taco Libre
Authentic street tacos with handmade tortillas 🌮✨
742 Sunset Blvd, Hollywood · 0.5 mi
@ramenhouse
Ramen House
12-hour tonkotsu broth. Slurp worthy! 🍜🔥
88 Canal St, Chinatown · 0.2 mi
@pokeparadise
Poke Paradise
Fresh catch daily. Build your own bowl! 🐟🥭
1550 Kalakaua Ave, Waikiki · 0.4 mi
@burgerjoint
Burger Joint
The juiciest burger in town! 🍔🔥
123 Main St, Downtown · 0.3 mi
Taco Libre
742 Sunset Blvd, Hollywood
Signature Dish
The one from the reel
$18
Side Combo
Fries + drink
$9
Chef Special
Limited today
$24
Book a Table
Taco Libre
Tap, Scroll, Watch, Eat
The customer taps their phone on an Ordi-branded sticker at the table. The Reel Menu opens. They scroll through short videos of the chef's specials, see the signature dish, and order it directly from their phone — no app download required.
Our Mission
Building the technology that redefines how the world dines
Ordi is building the technology that helps hospitality businesses worlwide operate smarter and helps diners discover, order, and enjoy the food and drinks they'll love.
Less admin. More hospitality.
By automating bookings, calls, orders, and menu questions, Ordi frees teams to focus on what matters: the guest experience.
Every dish finds its diner.
Reel menus and AI-driven discovery turn every menu into a visual, interactive experience — helping guests choose confidently and operators sell more of what makes them special.
Get Started
Go live in 3 easy steps
From sign-up to serving guests, Ordi gets your venue up and running the same day.
Sign up
Create your account and add your venue details in minutes.
AI builds your profile
Ordi generates your menu, booking rules, and host persona automatically.
Start serving
Take bookings, calls, and orders through Ordi the same day you sign up.
Risk Mitigation
Due Diligence
No. Ordi offsets physical payroll costs (admin hours). It works alongside their existing POS, meaning they don't have to rip out their core operational systems.
The Ordi Agent is strictly bounded by the venue's provided data (menu, floor plan, policy). If a request falls outside these parameters, it gracefully escalates to a human manager.
All customer interactions are fully compliant with Australian Privacy Principles. Data is siloed per venue, never shared, and used solely for managing that specific venue's bookings and inquiries.
The Ordi dashboard tracks exactly how many inquiries were handled autonomously (hours saved) and tracks engagement with Reel Menu items, allowing owners to match visual menu views directly to POS sales data.
Local Traction
Bookings Processed
Orders Processed
AI Conversations
Discuss the Numbers
We're currently working with venues in Adelaide to validate these outcomes. If you'd like to see the backend or discuss how this could apply to Advisors's clients, we can arrange a short technical walkthrough.
Book a chat